Content marketing is focused on creating, publishing, and distributing content for a targeted audience to attract the attention of potential customers and to generate leads.
With a book series your prospects will be continually nurtured and will have your brand on the top of their mind throughout the time. You will be able to keep the engagement durable and have an opportunity to follow up on previously delivered content.
Other advantages of sponsoring this book series:
- Improves brand awareness and recognition in your specific targeted audience.
- Develops lasting relationships with your relevant potential buyers.
- Creates loyalty and trust, with both your current customers and prospects
- Helps your customer move through the purchase decision more effectively by showing how you can effectively solve their problems.