By Episode #10 Hosted By Paul Nunesdea, PhD, CPF, and Martin Duffy, PhD
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November 28, 2024
In this article, we explore insights from Ruud Janssen, founder of the Event Design Collective, on how meetings and events can be transformed through intentional design. By distinguishing between event management and event design, Ruud highlights the importance of crafting experiences that create measurable value over time. Using tools like the Event Canvas and empathy mapping, organizations can align diverse stakeholder perspectives to foster behavioral change and cultural transformation.
Ruud emphasizes that meetings are reflections of organizational culture—Petri dishes for testing and prototyping change. He also advocates for educating the next generation of professionals through programs like the Event Design Certificate, equipping them with the skills to rethink and redesign meetings. The article challenges leaders to reimagine meetings as opportunities to invest time wisely, create value, and drive meaningful collaboration.